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"A new lifestyle of quick and convenient payments."
PROJECT
MY ROLE
PROJECT DURATION
Parsons MPS Digital Project Design
Product Designer
2021 May - 2021 August
TOOLS
Overview
01 Overview
ABOUT BUZZ
Buzz is a mobile app designed to simplify the process of Interact e-Transfer for Canadian users. With Buzz, users can send and request payments effortlessly in just a few clicks, saving them valuable time and energy. The app offers a seamless experience for splitting bills, and settling shared expenses with friends and family. By connecting multiple bank cards to Buzz, users can easily manage their finances and make payments without any hassle.
PROBLEM SPACE
The current way for people to send money online is through the different online banking apps using e-transfer. You will have to add a new contact and type in a new recipient’s email if you don’t already have the person as your contact. Therefore sometimes having way too many contacts when you are only making an e-transfer once. Splitting bills between friends can also be an hassle as you can receive so many email notifications when receiving an e-transfer from sender. Sometimes the delay between different e-transfer is always awkward too!
SOLUTION
An mobile app that would help users navigate around the app easily and smoothly with sending or requesting payments. The steps of sending an e-transfer should be simple, straight forward and all done within a few clicks. Notifications of payments will show in the app, users will also be able to keep track of all their transfer history.
Design Process
02 Design Process
Research
03 Research
HEURISTIC ANALYSIS
These are the user flows of the different banking apps, I focused on the sending and requesting money feature of these apps to see how many steps it would take. The result shows that it would take at least 8-11 steps to simply send an e-transfer.
MARKET ANALYSIS
Canadian markets have limited apps with same features, so I looked into the apps that I can find on the Apple app store that have similar features and.
Competitive Analysis:
Feature Analysis:
User Survey
04 User Survey
USER SURVEY & RESPONSES
For this part of the research, I was able to get survey responses from 26 people. The questions listed will help me with a better understanding of what features people would expect from a money transfer app.
Research Insights:
User Persona
05 User Persona
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